Niagara streaming encoders represent the apex of the ViewCast product line. They are the industry-standard streaming media appliances. When ViewCast launched their latest portable encoder, the Niagara 2120, they wanted an email campaign that would send a powerful message.
The emailer was designed to compliment the print campaign designed for the 2120. It presents an exciting visual story, while calling attention to the product’s core features.
Responsibilities
I was responsible for the design, implementation, execution, and monitoring of the email campaign. I built the emailer to be viewable in the majority of email clients, and then tracked and compiled the analytics for consumption after the emailer had been sent.
See screenshot: Niagara 21020 Streaming Encoder