When ViewCast began an aggressive sales and marketing campaign, they needed an email that would help them bring in potential customers.
The email is designed be friendly and inviting and to encourage leads to contact the sales team.
Responsibilities
I was responsible for the design, implementation, execution, and monitoring of the email campaign. I built the emailer to be viewable in the majority of email clients, and then tracked and compiled the analytics for consumption after the emailer had been sent.
See screenshot: ViewCast Lead Generation